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Amplifica Capital closes its first fund: US$11M targeting ‘female first’ startups

Almost two years after its birth, Amplifica Capital, the first VC in Mexico to invest in startups led by women or focused on female products, announced the closing of its first fund for US$11 million.

With this capital, they plan to add between 10 and 15 companies to the 10 that are already part of their portfolio. In each startup, they will be investing a ticket ranging from US$100,000 to US$500,000. Amplifica Capital currently has around 100 investors, more than 60% of them women.

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Bioelements had a US$30M financing led by the Brazilian firm BTG Pactual

February 2, 2023

It solves the problem of waste-related pollution. Bioelements customers give the possibility of wrapping and delivering their products in biodegradable packaging. Unlike traditional plastic, which takes around 400 years to degrade, it takes between six and twenty months to do so. The added value of this packaging is that it degrades naturally under any circumstances (in contact with air, soil, water, and at any temperature) without human intervention. No need for recycling or composting.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

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It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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