Product analytics vendor Amplitude has added the ability to track individual customers across multiple products. Yep, sounds like a Customer Data Platform. Interestingly, they have integrations using the mParticle and Segment CDPs as data collectors.
Data quality vendor Validity has purchased CRMfusion, which provides similar software for Salesforce.com. Validity also announced a funding round but didn’t say how much.
Another and much longer report from CMO Council and RedPoint Global also finds that poor data access is a critical roadblock to customer experience success. Speaking again of revenue: 76% say customer experience success will be measured by revenue growth but only 10% can measure bottom line impact of their engagement efforts in real time. The good news: that’s up from 5% in last year’s report. Lots of good detail here.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.