Analytics platform Amplitude has launched AI Visibility, which gives marketers insights on their brand’s presence in AI search results. It includes ROI tracking, competitive rankings, and recommended next steps. Amplitude also recently announced agent-to-agent integration with GitHub.
Visibility measurement platform Semrush has announced Semrush One, a solution that combines traditional SEO and AI search analytics. Semrush’s SEO data includes 142 keyword databases and mover 800 million domains. The new solution features brand perception management and competitive insights.
CDP Treasure Data has launched its AI Marketing Cloud, which brings together multiple suites with various AI agents. These include the Engagement AI Suite for lifecycle teams, Creative AI Suite for campaign managers, and Personalization AI Suite for web marketers. Everything operates with a complete customer view known as the Diamond Record.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.