Speaking of Amplitude: they raised $30 million of their own last week, bringing total funding to $56 million. Amplitude is a Web analytics platform that distinguishes itself by focusing on needs of product managers rather than marketers.
Interactive B2B content platform SnapApp has closed a $10.2 million Series B funding, bringing total funding to $22 million. SnapApp content captures user behavior and data but doesn’t make much use of external information in managing what’s presented.
Into pain, are you? Then you’ll enjoy a Forbes Insights report on top pain points related to data-driven marketing strategy. Culture and management support head the list, followed by technology and internal skills. Funding is less of a problem. In fact, 27% of respondents said they spend more than half their marketing budget on data, up from just 12% a year ago. Another 39% said they spend 26% to 50%, up from 28% last year. That seems crazily high but numbers don’t lie, right?
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.