Digital analytics platform Amplitude has announced the general availability of its Snowflake native solution allowing joint customers to apply Amplitude’s product analytics capability to data within Snowflake’s data cloud. This means no data copying and no data storage outside Snowflake. Amplitude will include this offering in every plan, free for up to five seats.
Some 55% of internet users currently run an ad blocker on their desktop (38% on mobile) and 52% don’t feel guilty about it even when visiting smaller sites dependent on ad revenue. Ninety-three percent know about ad blockers, although fewer than 20% find them completely effective. These statistics from a survey of 1,000 online Americans.
IPG Mediabrands has joined with SeenThis and PubMatic to create Climate Action Marketplace (CAM). CAM is billed as the first green advertising marketplace. SeenThis’s adaptive streaming technology reduces load-time for screen creative and removes file-size restrictions and unnecessary data transfer, thus minimizing CO2 emissions.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.