The Association of National Advertisers also worries about ad fraud and the related issue of adtech complexity. They’ve started a program to measure the costs more precisely. It will draw on the TrustX programmatic trading marketplace, a cooperative venture of thirty premium content publishers.
It’s shaping up as a slow news week, but we can always find some gee-whiz technology stories. Here’s a forecast from market research firm Tractica that predicts more than 23,000 customer service robots will be deployed worldwide by 2022. They’re talking about mobile, physical R2D2-type robots, not just chatbots.
Other folks sell data too. For example, Equifax has all sorts of credit and financial information. They’ve just unified their offerings into something called Equifax Data-Driven Marketing. Scope includes data, unification, analytics, targeting, and measurement.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.