Analytics Are Most Valued CDP Application: Merkle Survey

Customer analytics is the most valuable CDP application, ranking ahead of identity management, cross channel activation, real-time orchestration, and audience management, according to this Merkle survey.  Most of the report is explores the growing importance of first-party data as third-party data becomes harder to find.  But we like CDP news the best.

More News

Featured Article

Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

CDPI Newsletter