Analytics Maturity Correlates with Business Results: Dataiku Study

Similarly, the International Institute for Analysis found that companies with better analytics have better financial performance, reputation, brand value, and innovation. This obvious conclusion is backed by a super-sophisticated methodology combining “quantitative surveys, organizational modeling, and a software-driven maturity scoring model”. The study was sponsored by collaborative data science platform Dataiku.

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Nift Raises $16.5 Million to Help Local Merchants Share Customers

April 3, 2018

Sorry about yesterday’s newsletter. We don’t know who gave Jamie the password. Back to real news. Here’s a $16.5 million Series A funding from Nift, which helps local businesses help each other by providing customers of one business with gift cards for another near-by business. If you squint hard enough, you can see this as part of the trend towards rewarding customers directly for use of their data.

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TiVo Makes Viewership Data Available through Tru Optik

March 30, 2018

Worried you won’t be able to target individuals based on their data? Relax; that future isn’t here yet and, in fact, the options are growing. TiVo, whose cute little boxes quietly track TV viewing in more than 2 million households, just announced it will share the information with Tru Optik’s OTT Marketing Cloud, allowing advertisers to build custom segments based on TV viewing habits and even to retarget TV ads at specific households.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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