Similarly, the International Institute for Analysis found that companies with better analytics have better financial performance, reputation, brand value, and innovation. This obvious conclusion is backed by a super-sophisticated methodology combining “quantitative surveys, organizational modeling, and a software-driven maturity scoring model”. The study was sponsored by collaborative data science platform Dataiku.
Sorry about yesterday’s newsletter. We don’t know who gave Jamie the password. Back to real news. Here’s a $16.5 million Series A funding from Nift, which helps local businesses help each other by providing customers of one business with gift cards for another near-by business. If you squint hard enough, you can see this as part of the trend towards rewarding customers directly for use of their data.
Worried you won’t be able to target individuals based on their data? Relax; that future isn’t here yet and, in fact, the options are growing. TiVo, whose cute little boxes quietly track TV viewing in more than 2 million households, just announced it will share the information with Tru Optik’s OTT Marketing Cloud, allowing advertisers to build custom segments based on TV viewing habits and even to retarget TV ads at specific households.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.