Alida, a leader in Total Experience Management (TXM), has welcomed ancywax, a consulting and creative solutions firm into its partner network to serve various companies in East Africa and beyond, providing improved customer experience (CX) and analytics.
Pricepally is a wholesale food e-commerce startup making fresher, and cheaper food items available to families and individuals by connecting them directly to farmers and wholesalers via its web and app-based platform.
Travel tech company RateGain, which is on track to go public on an Indian stock exchange most likely by year-end, said it was buying Myhotelshop, a hotel marketing technology vendor based in Leipzig, Germany. Since its debut in 2012, Myhotelshop has provided tools to hotels for managing and distributing content and campaigns to metasearch and other partners.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.