Ansira Buys BrightWave to Expand Marketing Services
For marketers who prefer human assistance, martech services firm Ansira has purchased BrightWave, an agency specializing email and CRM services. It’s Ansira’s third acquisition in the past year.
For marketers who prefer human assistance, martech services firm Ansira has purchased BrightWave, an agency specializing email and CRM services. It’s Ansira’s third acquisition in the past year.
The CDP Institute today launched RealCDP, a program to certify that systems meet the Institute’s definition of a Customer Data Platform. The project offers a five-point checklist that any CDP must meet. It is intended to reduce confusion in the CDP market. Qualified vendors will get a spiffy badge for their Web site.
Let’s end with some good news: Ads.txt seems to be working. Fraud intelligence company Pixalate found 19% lower fraud rates on sites using ads.txt, which helps to ensure that people selling ads for a Web site are authorized to do so. Adoption is now around 75% although it may have stalled.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.