Without fanfare, Anthropic, proprietor of the Claude AI model, has withdrawn from voluntary commitments made under the previous U.S. administration. These include security testing models before release, watermarking AI-generated content and research on bias and discrimination (according to the Midas Project). The commitments were quietly removed from Anthropic’s Transparency Hub.
Microsoft is launching some ad categories designed specifically for the Copilot AI assistant. Microsoft Advertising Showroom ads will create an immersive environment for users to interact with products. Dynamic filters will enable users to refine search results based on their recorded preferences rather than by typing additional search prompts.
Meta’s Business AI agents will act as the “voice” of brands, answering questions about products, remembering customer preferences and even offering discounts. Meta has extended an open invitation for businesses to join the beta waitlist for Business AI. With over 600 million conversations occurring daily between consumers and brands on Meta platforms, this is aimed at saving brands valuable time.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.