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Any Way You Slice It, Most Apple Users Choose Not To Be Tracked

The final fruit of Apple’s new tracking opt-in rules is unknown, but one immediate result is a bumper crop of articles estimating the opt-in rate. Flurry gained attention with an early report that just 4% of U.S. users were opting in, accompanied by other calculations that now run as high as a 24% global rate. AppsFlyer presented figures ranging from 31% to 40% with useful breakdowns by app type.  Branch tweeted some hard-to-parse stats that seem to show about 12% of apps have been granted tracking permission. The Post-IDFA Alliance reports two numbers: 16.8% from Singular and 36.5% from Ad Colony. Kochava offered one figure similar to Flurry’s 4%,  another of 48.8%, and a much-needed explanation of why everyone has different results.

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Syncari and Merge Raise Funds for Data Integration

May 24, 2021

Finally, some funding news. Syncari has raised a $17.3 million Series A for its no-code data automation platform, whose superpower is to transform data from different systems into a common structure, so it can be easily shared. And Merge has raised a $4.5 million seed round for its API that lets B2B companies extract data from human resources, payroll, and accounting platforms. Neither system stores the data outside the original sources, so we’re clearly outside CDP territory.

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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