Anyword Offers AI-Based Language Optimization for $19/Month

Marketers may or may not love AI, but vendors keep trying. Anyword, formerly Keywee, recently added a $19/month pricing tier and enhanced its “Language Optimization Platform,” which promises to pick the best word for performance marketing ads. Meanwhile, AI-powered video ad creator Pencil has partnered with ecommerce funding provider Clearbanc to offer Pencil’s services to the 4,000+ Clearbanc-backed companies.

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Yum! Buys Martech Platforms Ticktuk and Kvantum

March 29, 2021

Yum! Brands, which owns KFC, Taco Bell, Pizza Hut, and more, is clearly a martech enthusiast. They just bought online ordering and marketing platform Tictuk, following an early March deal for AI-based consumer insights and marketing analytics firm Kvantum. It’s intriguing that Yum! wants to own this technology, especially since McDonald’s may sell part of the Dynamic Yield personalization platform it acquired in 2019.

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Marketing Trails Other Departments in Data Use: Alation Report

March 29, 2021

Marketing is less interested than other departments in data and analytics, according to this Alation study.  Operations, compliance, finance, and sales are all more frequent proponents.  Marketing and product share fifth place while customer service and human resources bring up the rear.  Alation also reports that AI adoption is broad but shallow: 76% of firms have deployed some AI but just 8% use it throughout their organization.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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