Livewire is a global gaming marketing and gametech company that creates integrated gaming marketing strategies. The partnership with Anzu will allow advertisers to run non-disruptive ads within many of Roblox’s most popular games. As of January 2022, Roblox claims to have over 40 million games and be reaching 9.4 million daily active users across APAC in Q3 2021. It also claims 110 million global active monthly users.
Bharat Petroleum Corporation India Limited (BPCL) is powering India’s economy in multiple ways. Over 8.5 crore families depend on the company’s 6,500+ LPG distributors to supply their homes with cooking gas. About 1 crore vehicles tank up every day at one of BPCL’s 18,000+ petrol pumps. And more than 50 airports use the company’s high-quality products to fuel their aircraft. The Fortune 500 ‘Maharatna’ conglomerate also serves 8000+ industrial and commercial customers across multiple sectors like Cement, Railways, Paints, and Petrochemicals. In short, its scale and reach are immense.
Australia’s brands continue to scramble to digitally transform. The problem is, they don’t have the capability. Chronic underinvestment in people and skills, combined with high churn and a tightening talent crunch, means the wheels are spinning but marketing departments are getting nowhere fast. We can’t just hire our way out of trouble. Here’s an alternative plan.
Cookieless marketing platform (and CDP) Commanders Act has purchased Adloop, which offers a no-code marketing analytics platform. The deal will add campaign-level performance analytics and media optimization to Commanders Act’s core offering. It’s a good reminder that CDPs are taking a larger role in advertising management.