Bored with retail media and connected TV? You can shift your trend-hunting antennae to in-game advertising, which is gaining increasing attention as media channel. Anzu, which offers programmatic in-game ad placements to game developers, just added $48 million Series B to hurry things along.
Salesforce has spawned thousands of applications that work on its platform. The folks are Unaris argue that many are undercapitalized and poorly managed. They just raised $35 million to buy and strengthen a select few.
The ANA recently estimated that global advertisers waste at least $14 billion year on websites that post unoriginal, low-quality content so they can sell programmatic advertising. News rating service NewsGuard sees the same problem, although they peg the annual waste at $2.6 billion. A separate NewsGuard study found ads on such sites from 141 major brands, with more than 90% served by Google Ads despite Google’s claim to avoid them.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.