Bored with retail media and connected TV? You can shift your trend-hunting antennae to in-game advertising, which is gaining increasing attention as media channel. Anzu, which offers programmatic in-game ad placements to game developers, just added $48 million Series B to hurry things along.
Salesforce has spawned thousands of applications that work on its platform. The folks are Unaris argue that many are undercapitalized and poorly managed. They just raised $35 million to buy and strengthen a select few.
The ANA recently estimated that global advertisers waste at least $14 billion year on websites that post unoriginal, low-quality content so they can sell programmatic advertising. News rating service NewsGuard sees the same problem, although they peg the annual waste at $2.6 billion. A separate NewsGuard study found ads on such sites from 141 major brands, with more than 90% served by Google Ads despite Google’s claim to avoid them.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.