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Demandbase will Integrate with Microsoft CDP

November 5, 2021

Meanwhile, Demandbase just announced it will help expand the B2B capabilities of Microsoft’s CDP, Dynamics 365 Customer Insights. Microsoft clients will be able to read data from Demandbase, InsideView, and DemandMatrix (all owned by Demandbase) and execute campaigns through Demandbase delivery tools. Unless you have the memory of a gnat, you’ll recall that Microsoft just announced its CDP will join other Microsoft products in a Customer Experience Platform.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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