Almost 90% of the 700 mobile marketers surveyed by Liftoff say their 2025 app ad budgets remain the same or larger than last year. Time spent on non-gaming apps has remained steady or grown across most top markets. Non-gaming apps have been a growing share of the market for the last two years.
In an extension of the retail media network concept, Best Buy Ads’ new Social+ tool will allow brands to automatically layer Best Buy’s first-party consumer data over the Advantage+ shopping campaigns that Meta runs on Facebook and Instagram. The campaigns will connect back to Best Buy’s website, app and in-store sales data providing insights on what is driving sales. Long-term, the aim is to make the solution available on non-Meta platforms.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.