App development services underpin digital transformation push
The ongoing COVID-19 pandemic has seen application development services support the push for digital transformation projects, new research has claimed.
The ongoing COVID-19 pandemic has seen application development services support the push for digital transformation projects, new research has claimed.
Singapore-based Near acquired a minority stake in MEmob+, a leading Middle Eastern SaaS provider of data-driven marketing solutions owned by Dubai-based Akama Holding. Near will work with MEmob+ to continue its global expansion with a push into the Middle East and Africa. The company has access to billions of device IDs globally, including more than 400 million in MENA.
Amazon Web Services (AWS) will open its first data centre and cloud region in New Zealand by 2024 as it continues to spread its wings in key Asia-Pacific markets.
CDP Hightouch is to offer Journey Simulations to provide insight into customer journeys before they are live using historic customer data. By anticipating how customers will engage at each touchpoint, marketers should be relieved of the need to optimize once a flow is live. Simulations can be tested and iterated as often as necessary before the journey is launched.