The people selling mobile apps had a tough 2022, with privacy changes heading the list of challenges. Liftoff reports they’re evenly balanced between positive outlook (37%) and negative outlook (36%) for next year, with gaming marketers much more worried than the rest. Interestingly, solid majorities say privacy changes are bad for marketers (54%) but good for consumers (59%). At least they’re honest.
Mobile gaming is one of the industries that are stealing time from search and social activities. So it’s a bit surprising to see this estimate from data.ai (formerly App Annie) that consumer spend on mobile gaming will drop by 5% in 2022 and 3% in 2023. Note this is an estimate of what consumers will spend; spending on mobile advertising is still expected to rise by 7.5% next year, outpacing other ad media.
Thailand food delivery app Robinhood is now expanding its services into four key areas including supermarket, delivery, transportation and travel, in line with its plans to become a super-app. This includes Robinhood Mart, a supermarket and store shopping service, Robinhood Express, a goods delivery service, Robinhood Ride, a transportation platform, and Robinhood Travel, an online travel agent.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.