App Marketers Struggle with Privacy Changes: Liftoff Survey

The people selling mobile apps had a tough 2022, with privacy changes heading the list of challenges.  Liftoff reports they’re evenly balanced between positive outlook (37%) and negative outlook (36%) for next year, with gaming marketers much more worried than the rest.  Interestingly, solid majorities say privacy changes are bad for marketers (54%) but good for consumers (59%).  At least they’re honest.

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Consumers Will Spend Less on Mobile Games but Advertisers Will Spend More: Study

December 22, 2022

Mobile gaming is one of the industries that are stealing time from search and social activities.  So it’s a bit surprising to see this estimate from (formerly App Annie) that consumer spend on mobile gaming will drop by 5% in 2022 and 3% in 2023.  Note this is an estimate of what consumers will spend; spending on mobile advertising is still expected to rise by 7.5% next year, outpacing other ad media.

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Thailand’s Robinhood expands services into supermarket, delivery, transportation, and travel

December 22, 2022

Thailand food delivery app Robinhood is now expanding its services into four key areas including supermarket, delivery, transportation and travel, in line with its plans to become a super-app. This includes Robinhood Mart, a supermarket and store shopping service, Robinhood Express, a goods delivery service, Robinhood Ride, a transportation platform, and Robinhood Travel, an online travel agent.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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