Apptentive lets mobile app developers display event-triggered messages and surveys. They’ve just added a semantic engine to classify and analyze text comments on surveys, messages, and reviews. Nice product extension.
We all know there’s a fine line between personalized and creepy, but what if all personalization is creepy?
Most shocking of all: the best customer experience comes from telcos and airlines. So says Brandwatch, which ranked TMobile, American Airlines, and Southwest Airlines in the three top slots of its CX report. Maybe they were grading on a curve?
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.