Full-funnel marketing platform Appier has announced generative AI integrations across its product suite. In its Advertising Cloud this will allow conversational campaign development and image adaptation. Personalization Cloud enhancements include a customer journey copilot and there’s a data copilot for Data Cloud too.
The Trade Desk CEO Jeff Green this week confirmed reports that The Trade Desk plans to launch a streaming TV OS to be named Ventura. The Trade Desk will not be getting into the CTV hardware business, but will partner with smart TV manufacturers and TV distributors to bring its software to their devices. Green believes that providers like Roku and Amazon Fire have a conflict of interest because they own content.
Omnichannel advertising platform Mediaocean will acquire adtech platform Innovid at an equity value of around $525 million. Together they will provide offerings they describe as “complementary” including ad delivery, creative personalization and measurement and optimization across channels. Innovid will merge with ad management and analytics platform Flashtalking which Mediaocean acquired in 2021.
Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another. Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.