Appier Raises $80 Million Series D for AI-Based Marketing
Next we have Appier, which offers AI-based products to optimize Web site offers and advertising audiences. They just raised an $80 million Series D, bringing total funding to $162 million.
Next we have Appier, which offers AI-based products to optimize Web site offers and advertising audiences. They just raised an $80 million Series D, bringing total funding to $162 million.
Today’s newsletter is brought to you by the letter V. We’ll start with VTEX, an integrated commerce platform that just raised $140 million in what’s apparently its first investment round. The 20-year-old vendor supports more than 2,500 online stores in 28 countries. It’s a helpful reminder that not every major system is owned by one of the giant software vendors.
Chatbot vendor Intercom found that sales bots now outnumber customer service bots, a switch from earlier days when service bots were more common. Both types of bots speed response and save money but 87% of consumers still prefer humans for quick interactions. Fun fact: there are more than 2,000 chatbot vendors.
The past year has been tough for all kinds of tech investments. This LUMA report offers an overview of martech, adtech, and content tech financial activity in public markets, private financing, and mergers and acquisitions. To summarize a mixed picture: the bleeding has stopped but growth has not yet resumed.