Finally, Apple has extended Apple Pay with Apple Pay Later, its version of the increasingly popular installment billing option. It’s a sound strategic move, encouraging both consumers and retailers to give more business to Apple. But it’s worth doing for the product name alone.
Next, we have a $25 million Series B for CreativeX, whose “creative data platform” analyzes brand images and video for quality, consistency, diversity, and regulatory compliance. The actual metrics are objective items like aspect ratio, video length, and subtitles, so it’s more about meeting standards than fostering creative genius. Which is fine: you need both.
Marketers are taking a gloomy view of the impact of privacy changes, according to this Modern Marketing Association (MMA) survey. They expect cookie deprecation alone to reduce ROI by at least 22% and say Apple’s App Tracking Transparency (ATT) has already reduced ROI by 17%. In response, well-prepared companies are accelerating their investment in first party data and 59% expect to invest in a CDP as part of the solution.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.