Who doesn’t love the consumer control provided by Apple’s App Tracking Transparency (ATT) program? Mobile app advertisers and ad sellers who lose access to consumer data, that’s who. This Appsumer report finds Apple itself is the biggest winner, growing its share of mobile app advertising from 10% in the second quarter of 2021 to 15% one year later, while Facebook’s share fell from 32% to 28%.
Amazon already has a far higher trust rating than almost anyone, so placing its Shop With Prime button on small retailers’ websites can only increase their sales. They just selected ecommerce tech vendor UpstarWorks to help expand the program. Is it rude to mention the deal also helps Amazon collect new customer data?
Web experimentation platform Optimizely is making new friends. They’ve just announced an integration with identity resolution vendor FullContact, which will enable Optimizely clients to identify individuals across platforms. Optimizely also announced its product is now available on Google Cloud Marketplace, deepening a strategic partnership announced in February.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.