Apple Ads Gain from Apple Privacy Measures: Appsumer Study

Who doesn’t love the consumer control provided by Apple’s App Tracking Transparency (ATT) program?  Mobile app advertisers and ad sellers who lose access to consumer data, that’s who.  This Appsumer report finds Apple itself is the biggest winner, growing its share of mobile app advertising from 10% in the second quarter of 2021 to 15% one year later, while Facebook’s share fell from 32% to 28%.