The European Commission has fined Apple €1.84 billion ($2 billion) for anti-competitive actions in the App Store. The Commission found that Apple limited the ability of App Store vendors to inform users of alternative payment options. It’s part of the general EU crackdown on BigTech.
Openprise, which now calls itself a Revenue Data Operations platform but qualifies as a CDP, has raised a $25 million Series B, bringing total funding to $58 million. Revenue Operations, if you haven’t been keeping up with your industry buzzwords, supports marketing, sales, and service organizations. This Openprise survey on the topic found just 9% of RevOps professionals were very satisfied with their data.
Audio and video eco-systems media buyer Ad Results Media (ARM) has launched ARM PRO: Audience, a solution designed to reach target audiences across a range of audio channels including podcasts and streaming music. The capabilities include custom targeting, increased reach and improved transparency. It also seeks to streamline campaign management by enabling access to the right audiences through a single buy.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.