Apple Search Ad Network Gained from Apple Privacy Rules: Singular Research
Mobile ads aren’t much impacted by the loss of third-party cookies, but Apple’s post-iOS 14.5 restrictions on its IDFA device ID has a similar effect. Attribution company Singular reports the Apple changes hurt ROI for social networks and boosted results for intent-based networks. It may not be entirely coincidental that the Apple’s own Search Ads Network was among the big winners.