Meta has fully embraced its role as a right-wing propaganda outlet by loosening community guidelines and replacing third-party fact checkers with X-style community notes. “Too much censorship,” chirped Chairman Mark Zuckerberg.  X ad revenue fell by half after it adopted the community notes approach.

Data clean rooms are so 2022.  Streaming players and smart TV vendor Roku is evolving its three-year-old data clean room into The Roku Data Cloud. Marketers will be able to access more granular streaming TV data via ad tech and agency APIs. The data is derived from Roku’s automatic content recognition technology and opt-in first-party signals.

Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever.  Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”.  Kantar Media accounts for 4,500  of Kantar Group’s 25,000 employees.