Beginning July 1, advertisers worldwide (not just the U.S.) will be required to pay Apple a 30% fee for Facebook and Instagram ad purchases made through iOS apps. Desktop purchases from Facebook and Instagram directly avoid the fee. The EU is already probing Apple’s fee structure for developers.
Meta is the latest tech giant to feel the sting of the EU’s Digital Marketing Act after a preliminary finding that their “pay or consent” advertising model is a violation. The model requires EU Facebook and Instagram users to pay a subscription fee to receive a service free of personalized ads. A final adverse finding can result in a fine 10% of the digital gatekeeper’s total worldwide turnover.
As CDPs become more closely integrated with corporate data architectures, we’re reminded that general purpose data management tools play in a much larger pond than specialist CDP vendors. Case in point: CData, a provider of data connectivity solutions, has secured around $350 million in funding to accelerate its product roadmap. In addition to helping companies like Home Depot and FedEx with data connectivity, CData solutions are embedded in leading software platforms (Google, Salesforce) to enhance data integration.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.