Beginning July 1, advertisers worldwide (not just the U.S.) will be required to pay Apple a 30% fee for Facebook and Instagram ad purchases made through iOS apps. Desktop purchases from Facebook and Instagram directly avoid the fee. The EU is already probing Apple’s fee structure for developers.
Meta is the latest tech giant to feel the sting of the EU’s Digital Marketing Act after a preliminary finding that their “pay or consent” advertising model is a violation. The model requires EU Facebook and Instagram users to pay a subscription fee to receive a service free of personalized ads. A final adverse finding can result in a fine 10% of the digital gatekeeper’s total worldwide turnover.
As CDPs become more closely integrated with corporate data architectures, we’re reminded that general purpose data management tools play in a much larger pond than specialist CDP vendors. Case in point: CData, a provider of data connectivity solutions, has secured around $350 million in funding to accelerate its product roadmap. In addition to helping companies like Home Depot and FedEx with data connectivity, CData solutions are embedded in leading software platforms (Google, Salesforce) to enhance data integration.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.