Applicaster, which helps companies build apps for mobile devices and connected TVs, has raised $20 million to grow its business. The raise brings its total funding to just over $30 million. Applicaster is more for technical users than marketers.
As headlines go, “Nativo Buys SimpleReach” doesn’t quite measure up to “Headless Body in Topless Bar”. But Nativo sells content advertising and SimpleReach measures content impact, so it’s a modestly interesting sign of the growing role played by measurement.
TV advertising is a vastly larger market than out-of-home. It’s also getting an upgrade, in the form of increasing ability to address ads to individuals. More than half (54%) of US households now have an addressable TV, according to this report from the Video Advertising Bureau. They estimate spend will reach $3.3 billion by 2020.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.