This GP Bullhound report offers ten tech predictions for 2024, officially kicking off the 2024 prediction season.  At least six relate to AI, but they also look at the growth of the private space industry (space as in astronauts, not WeWork), anti-money laundering, and carbon accounting.  Perhaps the riskiest prediction is that Apply will launch an ad-free search engine of its own.   Thought-provoking if not light reading.

Meta and Amazon have quietly teamed up to enable Facebook and Instagram visitors to make Amazon purchases without leaving the social media apps.  Meta has struggled with social shopping, so this is something of an “if you can’t beat ‘em, join ‘em” approach.  Both parties also get more precious data tying together customer behavior and purchases.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.