AppsFlyer Helps Marketers Deal with New Apple Privacy Rules
Most of the marketing industry has gotten past the denial and anger stages of reacting to Apple’s tighter privacy policies and is moving on to bargaining. AppsFlyer’s contribution is SK360, which restores some control by collecting campaign information that Apple’s SKAdNetwork sends to ad networks. AppsFlyer e just announced a further extension, PredictSK, that predicts campaign performance. Look for other measurement vendors to offer similar support in these trying times.