Obnoxious behavior from Facebook is no surprise but we still should mention that they just blocked their users from all legitimate Australian news sources. Lies are still welcome. It’s part of Facebook’s fight against a proposal that they pay news companies for using the information. Google also dislikes the idea but chose to cut a global deal with News Corp.

Email optimization vendor Validity has sorrows of its own: best practices including list hygiene, deliverability optimization, and A/B testing were used less last year than the year before.  High-performing companies were more likely to use most tools although AI was an intriguing exception: it was actually more common among marketers with lower inbox placement rates.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.