AppsFlyer has launched eight new products as part of an “evolution […] to Modern Marketing Cloud.” The new marketing products include an Agentic AI Suite focused on marketing intelligence, a Signal Hub for privacy-safe data collaboration, and a Creative Management Hub to optimize creative assets. Additionally, an Enhanced Attribution Model uses AI in real time to detect click flooding.
Informatica, which is owned by Salesforce effective this week, has announced new areas of collaboration with Microsoft involving AI across the enterprise. Informatica’s CLAIRE AI engine integrates Azure OpenAI for advanced reasoning, while the Intelligent Data Management Cloud now connects directly to Microsoft Foundry via MCP. There’s also expanded analytics in Microsoft OneLake and gen AI “recipes” to help build custom solutions.
The EU may seem to be backing down on privacy and AI regulation, but it might not seem that way to Google. The past few days brought news of a probe into whether Google’s sit reputation policy is unfairly pushing down news media websites in search rankings. At the other end of the legal process, Google has rejected an EU ruling to break up its adtech business and a German court has ordered it to pay €572 million to two price comparison platforms.
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