Aprimo Adds Campaign and Distributed Marketing Features

Newly-independent Aprimo is eager to get its share of that $4 billion piece. It just released an updated campaign management solution and new distributed marketing capabilities. While they’d be happy to sell you campaign management, Aprimo’s main focus these days is on marketing operations, which it defines as planning, spending, creation, distribution, and performance management. The company strengthened that portion of its business in March with purchase of digital asset management vendor ADAM Software.

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Chat Interactions Up 33% Since Last Year: Apptentive Study

May 19, 2017

Chat is hot. This study from in-app messaging vendor Apptentive found a 33% increase in interaction rates among its customers in the past year: companies went from interacting with 9% of their customers to 12%, and response rates also inched up from 62% to 65%. Some other interesting stats in the report, but most useful was a link to a SearchMarketingDaily article that reported 70% of chatbot interactions ultimately require human intervention and itself linked to several other studies.

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Previous Article Launches Data-for-Rewards App in Germany

May 17, 2017

Speaking of inevitable: if consumers are going to be targeted no matter what, they might as well get paid for allowing it, right? That’s more or less the principle behind, which gives people modest rewards in exchange for answering questions about their interests, activities, or habits. The information is used to target advertisements, although personal data is never shared outside of It’s all GDPR complaint. The company just did its first major international deal, making a version of its app available to 44 million customers of Telefónica Germany.

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