As Oprah never quite said, Everybody gets an agent! If you’re keeping score, the latest announcements we have include: Aprimo adding AI agent to its digital asset management and content operations platform; customer success platform Gainsight adding a new agent suite called Atlas, and Similarweb offering agents to help with search marketing and sales outreach.
A new study published in Jama Internal Medicine compared responses to almost 200 patient questions by physicians and chatbots in a social media forum. In almost 80% of cases, evaluators preferred the longer and more empathetic responses by the bots (maybe doctors are just busier than bots?). The next step would be to use AI agents for this; after all, Cisco forecasts that AI assistants will be handling 68% of customer service in the tech sector by 2028.
Bored with agents? Looking for the Next Big Thing? This Winterberry Group reports says it’s “contextual commerce”, which “enables transactions directly within content, apps and platforms that users already engage with.” This (very long) David Raab blog post argues for something similar.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.