Aprimo, primarily a digital asset management solution, has acquired Personify XP to boost customers’ ability to surface customer insights and leverage digital assets to create personalized experiences. The aim is to bring together Aprimo’s content operations with Personify XP’s content decisioning. The move takes Aprimo a step closer to being a broad customer engagement solution rather than a DAM.
Amazon is partnering with AI-powered retail intelligence platform Stackline to launch an attribution solution that will enable advertisers to correlate Amazon advertising with consumer purchases across multiple retailers. Stackline builds individual-level profiles by merging customer purchase data from multiple retailers.
Brandwatch, Cision’s enterprise social media suite, is expanding beyond monitoring to customer care. Specifically, it has added Case Management, which allows social media and community managers to convert customer inquiries into cases. It will also provide AI-automated case overviews, from opening to resolution.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.