aqfer has all the pieces of a CDP but refers to itself as a “CDP Toolkit”, perhaps to indicate it is providing components rather than packaged software. They’ve just launched a new marketplace that helps data owners buy and sell personal data. Launch partners include ShareThis and AirDXP, which help to identify otherwise-anonymize web traffic.
B2B data compiler DiscoverOrg has purchased NeverBounce, which provides email verification and list cleaning. DiscoverOrg and ZoomInfo, which DiscoverOrg purchased last month, are both already NeverBounce customers. So you can think of this as a bit of tidying up within the on-going consolidation of the B2B data industry.
Want still more feedback? InMoment creates a unified view with survey, panel, and review feedback from customers and employees. They just added Market Experience Cloud, which adds information such as campaign results, product performance, and competitive activities.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.