And what could be more normal than ad fraud? Arkose Labs, which helps to prevent it, has raised a $22 million Series B. The system fights account takeover, fake accounts, scraping, spam and gift card abuse. Huzzah!
Data orchestration vendor Openprise has launched Openprise Agile CDP. The system focuses on B2B data management including unification, enrichment, normalization, and lead-to-account matching. It also enables users to create automated business processes such as lead routing that are tightly integrated with marketing automation and CRM systems.
A report the other day said the London Police were blasting “Always Look on the Bright Side of Life” from a boat in the Thames. In that spirit, here’s some good news: you don’t have to worry that this report from Alyce found companies do a poor job in picking the swag they give away at conferences. Remember conferences?
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.