We have a rare bundle of CDP news for you today, Dear Reader. Let’s start with Arm Treasure Data, which just announced early access to a new customer journey orchestration module, 20 new data connectors, and improvements in privacy compliance, platform administration, and user identity federation.
Raise your hand if you’ve started to eat chocolate chips straight from the bag. I thought so. Here’s the CDP newsletter equivalent of comfort food: a study from ecommerce platform Kibo finds that personalization works just great and more works even better. “Retailers with a marketing-led cross channel personalization strategy are most likely to earn ROI of 400% or more.” Yum.
Marketing technology vendor AdRoll hasn’t raised money but they did launch a suite of marketing tools including email, product recommendations, and cross-channel measurement. Yes, they still do digital advertising and retargeting. Target market is direct-to-consumer companies. Pricing starts at free.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.