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Arm Treasure Data Adds Marketer-Friendly Segmentation Interface

CDP Arm Treasure Data has added features to make it easier for marketers to access the data it assembles, including a new Audience Studio to built segments, run predictive analytics, and activate customer lists. Other new features include policy-based permissions, new integrations including Box and Snowflake, and a European data center.

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Ads.Txt Cuts Digital Ad Fraud 23%: Pixalate Report

March 21, 2019

Fraud prevention firm Pixalate took a closer look at digital ad fraud and found 21% of online ads were fraudulent in the fourth quarter of 2018. This was 17% higher the previous quarter, which Pixalate attributed to higher ad volumes make it easier for fraud to slip by undetected. One piece of good news: Websites using ads.txt to verify placements had 23% less invalid traffic than sites that did not.

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