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Arm Treasure Data Adds Marketer-Friendly Segmentation Interface

CDP Arm Treasure Data has added features to make it easier for marketers to access the data it assembles, including a new Audience Studio to built segments, run predictive analytics, and activate customer lists. Other new features include policy-based permissions, new integrations including Box and Snowflake, and a European data center.

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Ads.Txt Cuts Digital Ad Fraud 23%: Pixalate Report

March 21, 2019

Fraud prevention firm Pixalate took a closer look at digital ad fraud and found 21% of online ads were fraudulent in the fourth quarter of 2018. This was 17% higher the previous quarter, which Pixalate attributed to higher ad volumes make it easier for fraud to slip by undetected. One piece of good news: Websites using ads.txt to verify placements had 23% less invalid traffic than sites that did not.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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