You’ve made it clear, Dear Reader, that CDP vendor news is your favorite. So here’s an announcement that mostly-mobile CDP mParticle has added a native SDK for Xbox. Like Neil Armstrong’s “one small step for a man”, it’s less important for what it is than what it signifies: the ever-expanding range of customer behaviors that marketers can capture.

You probably don’t need convincing that mobile is important, although it’s always fun to see surveys like this one, which found that people are more willing to give up wifi than sex and 7% have combined them by checking their smartphone during sex.

Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks.  The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems.  Prices were not announced.