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Artificial Intelligence Will Have Trillion Dollar Impact on CRM: IDC and Salesforce.com

Maybe marketers should pay more immediate attention to AI. An IDC study sponsored by Salesforce.com found that AI will have a trillion dollar impact on CRM over the next five years, including $726 billion more revenue, $265 billion less cost, and $121 billion increased productivity. That’s impressive until you read that it’s just 0.1% of total business revenue over that period. The most common application among current AI users was data preparation and enrichment (48%), followed by voice/speech recognition (41%) and advanced numeric analysis (also 41%). Lots of other interesting stuff.

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Datalicious Study: 38% of All Touchpoints Missed by Cookie-Based Measurement

June 19, 2017

You surprised me last week, Dear Reader, by downloading more copies than expected of that IAB study on mobile identities and cross-device matching. So here’s more on the topic, this time from CDP vendor and attribution specialist Datalicious. They found that cookie-based measurement is especially bad at tracking the impact of mobile advertising. No surprise but lots of numbers that prove what you suspected.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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