Maybe marketers should pay more immediate attention to AI. An IDC study sponsored by Salesforce.com found that AI will have a trillion dollar impact on CRM over the next five years, including $726 billion more revenue, $265 billion less cost, and $121 billion increased productivity. That’s impressive until you read that it’s just 0.1% of total business revenue over that period. The most common application among current AI users was data preparation and enrichment (48%), followed by voice/speech recognition (41%) and advanced numeric analysis (also 41%). Lots of other interesting stuff.