ActionIQ has integrated with Merkle’s Merkury identity platform, making it easier for clients to match, enhance, and activate customer profiles. The relationship isn’t monogamous: ActionIQ has similar deals B2B data vendor Data Axle and B2C data giant Neustar. They also just became available on the AWS Marketplace.

Neustar has other news: they just launched Fabrick Impact Assessment, which will predict the impact of cookie- and device ID loss on your company’s media and measurement investments.  There’s a free tool that gives a rough answer based on how much advertising a company does in different channels, and a more elaborate version that (apparently) applies an impact score to specific vendors.   Need we add that Neustar’s offers identity alternatives to cookies and device IDs?

Another day, another CDP offering data warehouse integration. Today’s subject in mParticle, which has introduced Warehouse Sync to share data with cloud data warehouses like Snowflake. Like other CDP vendors with similar offerings, mParticle sets itself up to provide the data warehouse with unified profiles they lack and to feed profiles to downstream applications using its existing connectors.