ActionIQ has integrated with Merkle’s Merkury identity platform, making it easier for clients to match, enhance, and activate customer profiles. The relationship isn’t monogamous: ActionIQ has similar deals B2B data vendor Data Axle and B2C data giant Neustar. They also just became available on the AWS Marketplace.
Neustar has other news: they just launched Fabrick Impact Assessment, which will predict the impact of cookie- and device ID loss on your company’s media and measurement investments. There’s a free tool that gives a rough answer based on how much advertising a company does in different channels, and a more elaborate version that (apparently) applies an impact score to specific vendors. Need we add that Neustar’s offers identity alternatives to cookies and device IDs?
Tech is fun but a little caution is always a good idea. This Pentagon-funded report on blockchain says that, whatever its theoretical virtues, existing real-world implementations contain major security weaknesses. Raise your hand if you’re shocked.