CDP Ascent360 has also been making friends. They just added their system to ecommerce platform BigCommerce App Marketplace. Ascent360 joined the Shopify App Store in July and the Lightspeed app store in June.
ActionIQ has integrated with Merkle’s Merkury identity platform, making it easier for clients to match, enhance, and activate customer profiles. The relationship isn’t monogamous: ActionIQ has similar deals B2B data vendor Data Axle and B2C data giant Neustar. They also just became available on the AWS Marketplace.
Neustar has other news: they just launched Fabrick Impact Assessment, which will predict the impact of cookie- and device ID loss on your company’s media and measurement investments. There’s a free tool that gives a rough answer based on how much advertising a company does in different channels, and a more elaborate version that (apparently) applies an impact score to specific vendors. Need we add that Neustar’s offers identity alternatives to cookies and device IDs?
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.