Ascent360, a CDP vendor specializing in retail and recreational clients, announced a $1.9 million seed funding round to support further growth of its business. The company was founded in 2014 and currently has more than 65 clients, mostly small to mid-size businesses.
Sure, we’re biased. But the numbers are mostly from public sources that have no particular ax to grind. We found the 27 CDP vendors had just over $300 million revenue in 2016 and are growing at better than 50% annually, which would lead to $1 billion in revenue for 2019. Download the full report for vendor list, funding, client counts, and other details.
Logtrust bills itself as “the Real-time Big Data-in-Motion as-a-Service firm for Fast Data, Big Data analytics” which won’t win any awards for elegance but does get the point across, I suppose. That point being, it ingests streams of data in real time and allows analysis including visualization, prebuilt queries and event detection. This can obviously be helpful for marketers, although the system isn’t specifically designed to unify customer data from multiple sources. So also not a CDP. The company just raised $11 million.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.