Reflecting its focus on complete customer view, Customer Data Platform provider AscentCRM has reinvented itself as Ascent360. The three year old firm delivers integrated customer data, marketing analytics, and strategy for more than 100 brands in the outdoor, resort, and sporting retail industries.
A survey from Sapient Nitro and the Martech Conference finds that 55% of marketing technologists have a marketing or business while just 21% have a technical degree.
In case you’re wondering why we need all those fancy analytics and database technologies, here’s one reason: to use the new streams of customer data gathered by beacons and other sensors.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.