Reflecting its focus on complete customer view, Customer Data Platform provider AscentCRM has reinvented itself as Ascent360. The three year old firm delivers integrated customer data, marketing analytics, and strategy for more than 100 brands in the outdoor, resort, and sporting retail industries.
A survey from Sapient Nitro and the Martech Conference finds that 55% of marketing technologists have a marketing or business while just 21% have a technical degree.
In case you’re wondering why we need all those fancy analytics and database technologies, here’s one reason: to use the new streams of customer data gathered by beacons and other sensors.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.