Ather Energy, India partners with Salesforce to provide better experience to EV buyers

Ather Energy will use Salesforce to enhance the customer experience by providing personalised interactions through multiple touchpoints such as online, mobile devices, social media, and showroom floors. Ather Energy currently has 91 experience centres in 74 cities across India and is aiming to expand its retail footprint to 150 centres in 100 cities by March 2023.

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Global Digital Agency DEPT kicks off India expansion with Adobe Specialists Tekno Point

February 16, 2023

India’s premier Digital experience platform (DXP) services provider Tekno Point has joined DEPT, one of the fastest growing digital agencies in the world. Tekno Point is the consecutive winner of the APAC Adobe digital experience emerging partner of the year for 2021, 2022 and its 500 strong team of Adobe specialist will accelerate DEPT’s DXP service offering for its global client base.

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Uber selects Oracle Cloud Infrastructure to accelerate innovation

February 16, 2023

Oracle and Uber Technologies announced a seven-year strategic cloud partnership to accelerate Uber’s innovation, help deliver new products to market, and drive increased profitability. By migrating some of the company’s most critical workloads to Oracle Cloud Infrastructure (OCI), Uber will be in a position to modernize its infrastructure while also accelerating its path to profitability.

CDPI Emerging Markets
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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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