Atidot Speeds Creation and Analysis of Life Insurance Data

Yesterdays’ newsletter mentioned the growth of industry-specific CDPs. Here’s a related item: just-launched Atidot uses artificial intelligence and machine learning to load, clean, and unify life insurance policies and related data into a repository and to provide useful insights such as lists of customers who are likely to leave or buy more. The data can reside in the cloud or on-premise. They don’t appear to let external systems access the repository, so probably not a true CDP. But still evidence that current technology makes it much easier than before to build and analyze customer databases.

More News

Next Article

Campaign Monitor Acquires Tagga Customer Data Platform

March 16, 2017

Email marketing vendor Campaign Monitor yesterday announced its purchase of Customer Data Platform vendor Tagga. It’s interesting on several levels: one of the few CDP acquisitions so far (surely more to follow); illustrates recognition of the need for more powerful data handling than conventional email systems provide; shows point solution vendors expanding footprint to compete with broader platforms/clouds/suites (also shown by recent Marketo/Infor deal). Beta integration due by end of 2017.

CDPI Newsletter
Featured Article

Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

CDPI Newsletter