Atidot Speeds Creation and Analysis of Life Insurance Data

Yesterdays’ newsletter mentioned the growth of industry-specific CDPs. Here’s a related item: just-launched Atidot uses artificial intelligence and machine learning to load, clean, and unify life insurance policies and related data into a repository and to provide useful insights such as lists of customers who are likely to leave or buy more. The data can reside in the cloud or on-premise. They don’t appear to let external systems access the repository, so probably not a true CDP. But still evidence that current technology makes it much easier than before to build and analyze customer databases.