Atmosphere Raises $100 Million to Grow Out-of-Home TV Network

Out of home media live even farther outside the Big Tech walled gardens.  Atmosphere, which offers ad-supported streaming TV displays in over 18,000 restaurants, gyms, doctor offices and other venues with captive audiences, just raised $100 million in equity plus debt to expand their business.  Targeting is based on context, geography, and demographics but not individual profiles.

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Best Buy Launches New Ad Business

January 5, 2022

It’s not just publishers who see gold in their first party data.  Retail media platforms were arguably the biggest advertising news in 2021.  This year promises more of the same, with Best Buy kicking off its own ad business.  And since a little virtue signaling never hurts, they’ve also announced they’d devote 10% of their own media spend to BIPOC media by 2025.  If you don’t know what BIPOC stands for, you’re not in the target audience.

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CDP Leaders Face New Competition in 2022: CDP Institute Report

January 4, 2022
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