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Atmosphere Raises $100 Million to Grow Out-of-Home TV Network

Out of home media live even farther outside the Big Tech walled gardens.  Atmosphere, which offers ad-supported streaming TV displays in over 18,000 restaurants, gyms, doctor offices and other venues with captive audiences, just raised $100 million in equity plus debt to expand their business.  Targeting is based on context, geography, and demographics but not individual profiles.

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Best Buy Launches New Ad Business

January 5, 2022

It’s not just publishers who see gold in their first party data.  Retail media platforms were arguably the biggest advertising news in 2021.  This year promises more of the same, with Best Buy kicking off its own ad business.  And since a little virtue signaling never hurts, they’ve also announced they’d devote 10% of their own media spend to BIPOC media by 2025.  If you don’t know what BIPOC stands for, you’re not in the target audience.

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CDP Industry Grows Even More Competitive: CDP Institute Report

January 4, 2022

The CDP industry is entering an even more competitive stage as established vendors fight to become dominant leaders, according to the CDP Institute’s latest Industry Update. The semi-annual study finds unprecedented fund-raising, accelerated growth by large firms, and an apparent slowdown in companies entering the industry. For further commentary, see this post in the Customer Experience Matrix blog.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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