Marketers are eagerly – you might say frantically – looking for new sources of data on customer behavior to replace what’s being lost to privacy rules. Commerce data platform Attain owns one of those goldmines, based on transaction data it collects through its Klover financial app. They’ve just partnered with The Trade Desk to make the information more easily available for ad targeting.
Most proposals to limit the harm that social media does to kids and teens aim at restricting the youngsters’ access to those services. The U.S. Federal Trade Commission just aimed closer to root causes by proposing to ban Meta from making any money off its young users. The ban is framed as an adjustment to the company’s 2020 privacy settlement, which the FTC says the company has consistently violated.
We don’t like reporting rumors, but this one is awfully juicy: Microsoft is said to be preparing a private version of ChatGPT that will ensure data isn’t shared when it’s used in a prompt. Charge could be “ten times” the normal ChatGPT fee, which would certainly be a good deal for Microsoft. It’s not clear whether this would be affected by last week’s announcement that ChatGPT will let users keep their prompts private.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.