Next, three items about carbon-neutral advertising.  Purpose-led ad platform Good-Loop has launched a tool that lets advertisers screen out impressions about a CO2 per impression threshold.   Ad exchange Sharethrough is removing high-carbon “made for advertising” sites   by default and offering low-emission private marketplaces. And Scope3 has signed up Microsoft Advertising, Amobee, MediaMath, Basis, and Undertone to offer inventory segments that exclude high-emissions inventory.

mParticle has a new pricing model that charges different amounts depending on how data is used and stored and on which system features are employed.  It’s a departure from the usual CDP approach of charging based on the number of user profiles, but calling it “revolutionary” might be a bit much.  Think of it as part of the industry trend to offer CDP functions as separate components.

Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.