Attention, which automates the transformation of customer conversations into actionable insights, raised $14 million in Series A funding to power its next phase. Foundational capabilities include automating CRM entries and creating follow-up emails based on customer interactions. Down the road, Attention envisions fully automating the routine tasks of revenue and sales teams.
Alembic has added a Brand Health Daily Sentiment Tool to the Alembic Marketing Intelligence Platform. It will provide daily sentiment scores together with contextual insights and will benchmark brands against competitors. The scores will be based on sentiment data from social media, web traffic and daily survey data.
LinkedIn has been fined €310 million (~$335 million) by the Irish Data Protection Commission (DPC) for being out of compliance with Articles 5 and 6 of GDPR regarding how it processes data for targeted analysis and behavioral processing. The complaint was made by the French Data Protection Authority to the DPC, which has jurisdiction over the company. Concerns include that consent obtained by LinkedIn from third party vendors was not freely given by users to the company.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.